Google Merchant Listing Experiences: Tips For Optimizing Product Pages

Posted by

Google Browse supports a variety of shopping experiences, known as merchant listing experiences, in its search results. These consist of product snippets, popular items, shopping knowledge panels, and image search.

To be qualified for these experiences, Google needs abundant item information.

In the current installment of Google’s Ecommerce Basics series on Buy YouTube Subscribers, Developer Supporter Alan Kent shares pointers to enhance your item information to become qualified for those experiences.

Here’s a summary of the information shared in Google’s video.

Offering Product Data

The first step in making your product pages eligible for Google’s merchant listing experiences is to offer the required product data.

This can be done through structured data on web pages, through a Google Merchant feed, or both. Google recommends doing both if possible.

If you’re simply beginning, you might want to add structured information to your web pages and after that include a Google Merchant auto-feed. This feed is produced from your on-page content and will assist Google much better understand your items.

After adding the structured data, utilize the merchant listing report in the Google Search Console to guarantee it’s correct. This report will reveal any issues and help you fix them.

Supplying Pricing Information

Offering product rates data to Google can be intricate because the online search engine supports an increasing variety of options.

The initial step is to evaluate the pricing options used on your site and after that review the Google documentation on rates models to see what’s supported.

Once you know what rates your website utilizes and what Google supports, you might require to streamline the pricing information you offer to Google to avoid confusion for shoppers.

Delivering information is a crucial part in figuring out the overall expense of a product and a vital factor in search results.

Determining shipping expenses can be made complex, as it depends upon numerous factors such as carrier utilized, total order weight and dimensions, shipping distance, and more.

It is very important to keep in mind that, like pricing, you may need to streamline the shipping details you provide to match what Google supports.

Google states it’s much safer to over-estimate shipping expenses to prevent unexpected customers at checkout with higher-than-expected charges.

Offering Item Identifiers

Eligibility to numerous merchant listing experiences needs you to supply item identifiers, such as a GTIN number, an NPN number, or a brand and product name.

The more you can offer, the much better, Google says.

A SKU, or stock-keeping system, isn’t an acceptable product identifier as it’s inconsistent across merchants.

Check your structured data markup to see whether GTIN or similar product identifiers are on your web pages.

Likewise, check the Merchant Center report in Google Browse Console for cautions or error messages associated with product identifiers.

In Summary

Google’s merchant listing experiences in search results allow organizations to increase their visibility and drive sales.

To be qualified for these experiences, businesses must offer abundant item information to Google, which includes structured data on websites, a Google Merchant Center feed, and item prices and shipping info.

Additionally, providing item identifiers such as GTIN, NPN, brand, and product name is crucial to becoming eligible for merchant listing experiences.

By following these tips and using the merchant listing report in the Google Search Console to make sure precision, companies can enhance their product info and increase their possibilities of being featured in Google’s search results.

Featured Image: Screenshot from Buy YouTube GoogleSearchCentral, January 2023.